Markantoine Lynch-Boisvert, born in Shawinigan-Sud in 1989
Graduating from LaSalle College, then the Université du Québec à Montréal in fashion design and management, Markantoine launched his namesake label in 2015, fresh out of school. By collaborating with local artists, Markantoine’s world finds expression in a narrative framework in which he showcases his creations through entrancing stories or unusual visual presentations.
His work is inspired by the uncanny, dualities and contrasts, a creative process that, in his words, comes alive ‘’in the form of a dreamlike chronicle characterized by its exotic- gothic aesthetic.’’ His first collection, Moon Riders, originated in a story he wrote about a trip to the moon. Often influenced by the seventh art, he consequently draws from the rich visual world of the director Tim Burton’s fantastical films. This blend — this patchwork of ideas — is reflected in his designs: he sometimes uses more than sixty different fabrics in creating his collections.
In a context in which more than half of the fashion produced in Canada comes from Quebec and generates over 80,000 obs, emerging young talents like Markantoine are able to carve out a prime position in the industry. Advocating eco-responsible and sustainable fashion, he opts for recycled materials — in particular, denim, found in many of his collections — and simultaneously gives them a second life.